Discover the Power of
'Out of the Box' Thinking
In a world filled with conformity, standing out is essential. Bolster & Pit's out of the box thinking will set you apart from the competition. Be prepared to make a lasting impact and leave a lasting impression on your target audience
Miffy gets a new room
Heuga carpet tiles has acquired the license from Miffy and so they asked us to make a design for their carpet tiles. In order to draw attention to these tiles, we made a striking brochure in the form of a real Miffy booklet.
An own Miffy story especially for Heuga in which Miffy gets a whole new room. We also came up with the pattern, but also the packaging and in every box of 6 tiles a Miffy mobile for the ceiling of the children's room with all Miffy figures.
Miffy gets a new room
Heuga carpet tiles have acquired the license for Miffy, and therefore they asked us to create a design for their carpet tiles. To promote these tiles, we created a striking brochure in the form of a real Miffy booklet.
A unique Miffy story specially made for Heuga, in which Miffy gets a brand new room. In addition, we designed the pattern, the packaging, and included in each box of six tiles a Miffy mobile to hang from the ceiling of a children's room, featuring various Miffy characters.
Door Openers
The leisure industry excels at delivering offline experiences but struggles to bring their online visitor experience to the same high level. Convious has developed tools that offer visitors the very best digital experience - before, during, and after their visit.
Bolster & Pit devised a Direct Marketing campaign for Convious, aimed at encouraging the decision-making unit (DMU) of theme parks to review their online ticketing process and, if necessary, improve it as soon as possible. This direct mail action served as a 'door opener' for sales.
Headline box:
Anyone who wants to buy tickets from you could use some peace and quiet.
Controversial Advertising
i-Local is an online search engine that helps you find businesses, similar to the Yellow Pages, although the latter is only available in print.
We were tasked with creating a striking campaign on a very limited budget, while the Yellow Pages had just launched a major national campaign with a media budget worth several million euros.
To stand out with our limited budget amidst the media noise of the Yellow Pages, featuring Katja Schuurman in the lead role, we had to come up with a clever solution.
We decided to create a parody of the existing Yellow Pages ads. This could have ended badly with a potential lawsuit, but the client was more than willing to take that risk. The budget was split between campaign execution and a reserve for possible legal fees.
We distributed a leaflet through the Makro flyer and placed a full-page ad in De Telegraaf. Both placements immediately resulted in a lawsuit. i-Local won the case regarding the layout and color usage but lost the case concerning Katja Schuurman’s image rights. All the commotion around this ad, including TV broadcasts and coverage on the NOS News, ensured that the single placement in De Telegraaf generated media value worth several million euros.
Mission accomplished!
Headline:
The downside of advertising in De Gids (The Guide)
Transform Ordinary
into Extraordinary
With Bolster & Pit, ordinary becomes extraordinary. Our team of experts guides you through a transformative journey, turning everyday concepts into engaging and memorable experiences that will captivate your audience.
Today, anything is possible. But real steam – from the cold – coming from your nostrils while snow covered the event center was truly noticeable as you waited in line to enter the warm indoor space.
Transform ordinary into extraordinary
With Bolster & Pit, ordinary becomes extraordinary. Our team of experts guides you through a transformative journey, turning everyday concepts into engaging and memorable experiences that will captivate your audience.
Today, anything is possible. But real steam – from the cold – coming from your nostrils while snow covered the event center was truly noticeable as you waited in line to enter the warm indoor space.
Top of Mind again!
Sperti has been the brand of choice when it comes to hemorrhoids for years. Also because the word hemorrhoid is still a bigger taboo than the word condom. When other players entered the market recently, Sperti was forced to secure their name.
However, not enough budget was set aside in advance to announce 'big time' that Sperti is still the brand against hemorrhoids.
During Kingsday, we stuck small signs in the grass of the museum square with the message: standing place (if you want to sit comfortable, use Sperti) Since the museum square is always so full at the end of the afternoon that sitting is no longer possible anyway. The police allowed it (despite the fact that we had no permit) and eventually the action made the front page of the Dutch newspaper; Telegraaf.
