Handmade Shoes
Sometimes you don't need text. Still one of our favorite ads. And that it was a strong concept was proven by the huge amount of international advertising awards we won with it.
Wonderfull offer
In the 90s, the still hugely popular push-up underwire bra broke through. The beauty ideal of women remained long and thin, but now with larger and pronounced round breasts. A well-fitting push-up bra made it possible to approach and emphasize that ideal. In 1996, the Wonderbra was the best-selling bra ever. Several other brands tried to piggyback, including Liftit.
Headline:
For this price you can't leave them hanging.
No Smoking?
Suit and costume maker 'New Tailor' wanted some extra attention around the holidays. The ideal time to have yourself measured for a new suit or 'smoking'. We left these cardboard signs in a guerrilla manner in various cafés in the Amsterdam city center.
Our collaboration with KLM:
30 years of creativity and innovation
Since 1992, we have worked closely with KLM to bring their brand to life in a unique way. From the iconic KLM Swan to creative ad campaigns and international commercials, over the past 30 years we have developed a wide range of advertising for this world-renowned brand. Today, we continue to support KLM with inspiring campaigns, including their own magazine specifically for travel agents. Whether it's large-scale international campaigns or targeted communication, we remain a trusted partner for KLM.
Christine le Duc:
From sex shop to stylish erotica
Christine le Duc was long seen as a typical sex shop, until we were tasked with developing a new proposition and giving the brand a fresh, erotic-chic twist. No more explicit imagery in the windows, but instead stylish lingerie that sparks the imagination. We also made the pay-off more accessible, shifting the focus from pure erotica to the playful and adventurous aspect of discovering together.
To celebrate the opening of the redesigned stores, we created a few cheeky yet tasteful campaigns around the Christmas season. Just a bit naughty, but without an overtly sexual vibe – exactly the balance we aimed for.
68 meters of Art
The G-Pier at Schiphol is 68 metres long, and its wall needed a bit of colour. So we created a typically Dutch scene: an Escher-style artwork, where KLM swans gradually transform into KLM planes.
Rich, Richer, Richest
Alex is an online investment bank that makes investing incredibly easy. So easy that anyone can do it. And when investing is easy, making a lot of money becomes easier too. With a lot of money, you can do extraordinary things. So, it quickly becomes clear who invests with Alex.
Car communication
Over the years, we have worked with various car brands. We handled the introduction of the distinctive Ford Focus, as well as the launch of a new Jaguar - the first Jaguar available for lease, making it suddenly much more affordable. In the headline, we referenced the iconic E-Type. Additionally, we worked on a double-page spread in Playboy magazine for the Jeep Wrangler. The original headline was A dirty mind is a joy forever, but unfortunately, it was dropped in favor of the safer version: Binky Toy which was creative copy for Dinky Toy.
Last but not least
Finally, we’d like to share a few creations that we believe are worth showing. Whether they bring a smile, evoke surprise, or are simply strong enough to earn a spot here. Whether it's a poster for a soup restaurant or an advertisement for the Groene Hart Hospital, all of our communication is always clear and straightforward.
